Flying Start Books

Welcome to Flying Start Books. We’re glad you want to use the children’s books and other content. We value the privacy of all of our users and we know you care about your privacy and the privacy of your children, so we created this Privacy Policy.

This Privacy Policy explains how we collect, use and protect personal information from our users and website visitors. By accessing or using the Flying Start Books website, services, software, applications, and/or content made available by Flying Start Books Ltd., “Flying Start Books“ (“the Service”, “we”, and “us”), you are consenting to collection and use of your information as outlined in this Privacy Policy. Flying Start Books Service is intended to be used by families at home and on the go. Children may access the Flying Start Books Service through a child profile only with the direct involvement of a parent or legal guardian who creates the account. In this Policy, “you” or “your” means a website visitor or adult user of our Service. To understand how we collect and use personal information from child profile users, please see our “Children’s Privacy Policy” section below.

1. INFORMATION WE COLLECT

In providing our Service, we may collect the following information:

  • Adult account information: When you create an account, we collect personal information, such as your name, date of birth, email address, and password.
  • Information about your child: We do not collect information about your child for your profile. We do not collect any other information directly from child users.
  • Payment information: We collect information when you purchase a subscription to the Flying Start Books Service, such as your payment information, mailing address, and telephone number.
  • Use of Service: We collect information about the use of the Service, such as when, and for how long a user accesses our Service, what content a user views, and what actions he or she takes. We also collect information that you provide in public forums or otherwise voluntarily submit through our product features, and any information you include in communications you send to Flying Start Books.
  • Device and usage data collected automatically from your use of the Service. Like most websites and online services, Flying Start Books and its service providers collect certain information from and about a user’s device when you access our Services, read or our emails or engage with us online, through the use of cookies or similar technologies. For example, we collect information about your device, such as the device type, browser type and version, operating system name and version, IP address, and referring URL, and may collect a persistent identifier or unique ID that allows us to identify your browser, mobile device or account. We may also collect the device’s location data, or we may approximate your location by analyzing data like IP address. We collect analytics data, or use third-party analytics tools, such as Google Analytics, to help us measure traffic and usage trends for the Service and to understand more about the demographics and behaviors of our users. You can learn more about Google’s practices at http://www.google.com/policies/privacy/partners. We collect this information to help us understand usage, to diagnose problems and provide support, to administer our Service, facilitate navigation, display information more effectively, to remember your settings and display information based on your account, to personalize your experience while using the Services, and to recognize your computer in order to assist your use of the Services and for security purposes. We also gather statistical information about use of the Services in order to continually improve its design and functionality, understand how they are used and assist us with resolving questions regarding them. We do not collect device and usage data for any advertising. 

 

2. HOW WE USE PERSONAL INFORMATION

We use the personal information we collect to provide the Flying Start Books Service and to support, improve and develop our products and services. Specifically, we may use the information we collect:

  • To provide you with the features and functionality of the Flying Start Books Service, including any special features or services you might request (e.g., monthly subscription) and to provide feedback on your child’s reading progress.
  • To communicate with you, such as to send you news and updates about the Flying Start Books Service (including any updates on product features or policies), to send you transactional notifications such as receipt for payment or subscription notices or other information about your account or respond to your emails or inquiries. From time to time, we may send promotional or informational communications to highlight new features, programs or services or other materials we think will be of interest to you.
  • To provide you with personally relevant content or product features, and enable site personalization, such as displaying you or your child’s profile name and by allowing users to create a collection of favorite books.
  • To provide support and feedback as well as adaptive or personalized learning, including by generating personalized reading recommendations based on the child’s interests and reading level.
  • To promote the safety and security of our Service, our users and others. For example, we may use information to authenticate users, facilitate secure payments, to investigate and prevent activities that may violate our policies or may be illegal, to respond to legal requests or claims and to enforce our terms and policies.
  • For analytics purposes, to understand how our Service is accessed and used and how it performs, so that we may improve design and functionality, demonstrate the effectiveness of our Service, perform research, and develop, support and improve our Service and our other educational products and services. We also perform analytics on aggregate information that does not identify any individual user.

3. HOW WE DISCLOSE OR SHARE INFORMATION

We share or disclose personal information as needed to provide our Service or in accordance with your instructions. We also share personal information in the following circumstances:

  • Your profile name may be disclosed to other users or the public if you post or upload any User Content, post comments or reviews or otherwise submit content to the Service.
  • If you elect to connect your account to your child’s Flying Start Books School account, you acknowledge that personal information will be used and shared in accordance with the Flying Start Books School Privacy Policy. For example, information may be shared with other users in the child’s class and with authorized School users such as teachers or school administrators.
  • We share information with our trusted third-party service providers who provide services to us or on our behalf, such as website hosting and customer support services, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services.
  • We may disclose information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in bankruptcy or similar proceedings).
  • We may disclose information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

We may also share or disclose information that does not identify or otherwise directly relate to an individual for any purpose, subject to any restrictions imposed by applicable law. For example, we may share aggregated information publicly to demonstrate growth trends related to the usage of the Flying Start Books Service in certain areas.

4. ADVERTISING

We do not show any advertisement on our website or application. We also do not share your information with third-party advertising companies for any  targeted advertisements specifically to the adult audience based on your browsing history. However, as the third-party online advertising networks, social media companies and other third-party services collect information directly from your browser or device when you visit or interact with our website over time and use this information to direct our online advertisements to those people who may find them relevant to their interests. These third parties use this data to serve interest-based ads to you on other websites, mobile apps or other devices you may use, to provide customized content and perform other advertising-related services such as reporting, attribution, analytics and market research. Typically, though not always, the information is collected through cookies or similar tracking technologies.

Controlling cookies and tracking technologies. Most browsers will allow you to reject cookies or other tracking technology by actively managing the settings on your browser or mobile device. Blocking or deleting cookies may negatively impact your experience using the Service, as some features and services on our Service may not work properly. Depending on your mobile device and operating system, you may not be able to delete or block all tracking technologies.

To learn more about cookies, clear gifs/web beacons and online advertising technologies and how you may opt out of some of this advertising, you may wish to visit the Digital Advertising Alliance’s resources at www.aboutads.info/choices and/or the Network Advertising Initiative’s online resources, at www.networkadvertising.org. Please note that these opt-out choices may not affect online advertising that is not cookie-based.

5. TRANSPARENCY AND CONTROLS

We understand and respect your privacy concerns at Flying Start Books. Accordingly, we provide you with the ability to make certain choices related to our collection, use, and sharing of your information.

  • You may edit or delete information in your user account.
  • You may make choices regarding subscriptions, updates, and product alerts.
  • You may request access to the personal information that we have collected in connection with your account and ask us to change or delete it.

6. CHILDREN’S PRIVACY

We do not permit children to create an account and do not knowingly collect personal information from children without the consent and at the direction of a parent or teacher. Please contact us if you believe we have inadvertently collected information from a child without parental consent so that we may delete the information as soon as possible.

Parents who create an account or purchase a subscription to the Service may set up a child profile associated with the parent’s account so that children may access the Flying Start Books Service under the parent’s supervision. Please review the “Children’s Privacy Policy” section below to learn more about how Flying Start Books collects, uses and shares information associated with child profiles.

7. THIRD-PARTY SERVICES

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service.

8. CHANGES TO THIS PRIVACY POLICY

We reserve the right to change or modify our Privacy Policy from time to time by posting a revised Privacy Policy on our site. The “last updated” legend at the top of this page indicates when this Policy was last revised. Your use of the Services following these changes means that you accept the revised Privacy Policy.

9. CONTACT US

If you would like to contact us with questions or feedback, please email us at [email protected].

10. CHILDREN’S PRIVACY POLICY

If you are a parent who has created a user profile, please review this section to learn how we collect and use your personal information and to learn about your rights.

Protecting the privacy of our youngest users is fundamental to our mission and business. We are committed to the following principles to protect children’s personal information:

  • We do not collect personal information of a child we know to be under 13 without the consent, and active participation, of a parent.
  • We collect only as much personal information as is reasonably necessary for the use of the Flying Start Books Service.
  • We do not display ads to the users in Flying Start Books.
  • We do not use or disclose data collected from users for targeted advertising or marketing purposes.
  • We believe that parents should have control over their child’s data.
  • We will not knowingly collect or retain a child’s personal information.
  • We will never sell or rent a user’s personal information to third parties, unless the sale is part of a corporate transaction, such as a merger, acquisition, bankruptcy, or other sale of assets.
  • We employ industry-standard network security and encryption technology to protect your personal information.